Would you trust someone who said (on a podcast) that their some stuff about "TRUST" on their website but when you got to the website no such link existed?
Maybe ... maybe not.
It's kinda irrelevent now because the link now exists.
Although I wrote it quickly I am pleased with this blog post I wrote about trust. The HBR article I mentioned there (which I very briefly helped to edit long before hbr became involved) is truely excellent.
This blog points to a couple of my favourite thinkers on Trust - David Maister and Charles Green. David writes one of the best business blogs out there. Charle's Trust Based Selling is one of the most profound books I have ever read.
Oh, and Charles is a profoundly nice person too - which you would kinda think would be obvious for someone who writes and talks about trust ... but (trust me when I tell you) it is far easier to talk about trust than to be trustable and trustworthy. Earlier this year Charles offered me help (unsolicited) with some ideas I was playing with in my book. I got sick shortly afterwards and ended up extremely ill in hospital. It was over a month before I could think again and I never returned his email ... I guess I've got some catching up to do.
I was a slow started when it came to thinking about TRUST ... it wasn't until I learned about the work of Fernando Flores that I came to be able to "see" the symptoms of the absence of trust. Fernando's work is very, very hard to read and I thankful that I had the chance to work for a consulting company which specialised in implementing Flores work. I still can't read his writing though and be a little annoyed - why on earth didn't he employ a ghost writter like my hero Eli Goldratt? That way the rest of the world would have heard of him and his important ideas.