The TOC Handbook is out now on amazon.com.
It's not cheap but I'm sure it's worth every CENT and then many DOLLARS on top of that.
In a piece of inspired marketing you can also buy Lisa Lang's chapter on Mafia Marketing on it's own for $6-7 as a kindle download. If
you don't own a kindle reader you can very easily download and install free kindle reader software on your pc, laptop, blackberry, iphone ... That's how I read it.
It's a great little chapter and I hope it is a fair sample of the whole book.
And if TOC Marketing gets your juices flowing then you may also enjoy this rather long (and incredibly informative) discussion on LinkedIn.
[Just in case you can't read it: search for the "Mafia Marketing" group.]