I'm reading co-opetition (which is the somethingerater of competition and co-operation) by Nalebuff and Brandenburger.
Its about using game theory in business and life. You could call it win-win thinking I suppose. I'm thinking of it as "the toc way" or, as Bob Billington from new book might put it "I tried to figure out how I could get what I want by getting them what they want".
'Tis a good book.
Here's a thought paraphrased from the book: creating value is inherently co-operative, capturing value is inherently competitive.
A few pages on: Suppliers to the car industry haven't forgotten compliments, either. Until tire manufacturers figure out a way to add a fifth wheel to a car, there's really only one way for them to boost sales, and that's to whet people's appetite to drive. That's why the French maker of Michelin sells the Michelin guidebooks. These guidebooks don't give the shortest route, they make sure to point out the longer scenic routes as well. It encourages travelers to keep moving, to wear down those tires.
Fascinating book.
Sent using my BlackBerry Bold - the thinking man's iphone. www.clarkeching.com +44(0)7920114893 Clarke Ching - Author of "Rolling Rocks Downhill" ... a business novel about software development; coming soon from the Pragmatic Bookshelf.