Dodo marketing

[apologies if you are reading this twice ... I didn't proof it properly the first time around]

Think back a hundred or so years to when the first Dodo was "discovered" and named.

If they'd called the species something other than "Dodo" would they still be around today?  Dodo kinda screams out "extinction" doesn't it ...

Now ... what if the poor Dodo had tasted sooooooo good that someone figured that, commercially speaking, it was worthwhile figuring out how to breed them so that they could sell them?  Would they still be here today?  Would be eating roast Dodo at Christmas and Thanksgiving?  All of our domesticated food sources survived because they presented a good business proposition.

Now think of an idea you've that's very clever BUT sitting on the shelf - it's on the idea "endangered list", bordering on extinct.

The "is it worth saving" filter: is the idea really that good? do you really want it to survive? 

If it's not why waste your time and other people's time?

Otherwise ...you should ask yourself "how can I make this idea taste soooooooooo good to other people that they think it's worth figuring out how to breed it and sell it commercially?"  In otherwords, how can you and they make more money from it?