We all love the Tipping point book right?
Would it have sold so well if it was called "Theory of the Tipping Point"?
(Like Constraints management sounds more appealing than the Theory of Constraints)
It is, after all, just a theory.
What if the theory is wrong?
http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html
[via ... apologies, but I'm not sure]
