The importance of endorsements when selling a book

I rarely go to a movie without first reading Roger Ebert's review. I rarely buy a paperback if it doesn't have lots of credible reviews or endorsements on the back cover. I don't buy a non-fiction book unless a friend has recommended it, I already trust the author, or it has lots of credible amazon.com reviews.

So that is why I am thrilled to annonce that Stephen King, a very competent Cobol and Oracle developer who works for me, has allowed me to quote him on the back cover of my book:

"I read the first few pages of this novel and I am genuinely horrified at the thought of reading more" - Stephen King.

Does anyone out there have any friends with celebrity names who would be willing to provide a quote?
.oOo. Sent from my BlackBerry www.ClarkeChing.com +44(0)7920114893

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[David]

Try Facebook! There are 23 John Grishams and 500+ Dan Browns. I'm sure one of them would oblige...