Specialising and differentiating
A couple of years ago I asked a colleague of mine to review my resume. It was my "consultants" resume used for marketing purposes rather than the resume I would use for selling myself.
He advised that I just say I have an MBA rather than an MBA specialising in technology management. He said that I was unnecessarily limiting my potential market. It sounded like good advice so I did what he suggested.
Lately I've been thinking about the advice and I've changed my mind completely. I am a technology manager. I know stuff - lots of useful, money making stuff, in fact - that your average (and believe at least half of them are below average) MBA doesn't know. I specialise in technology management. Why would any one want to hire an ordinary MBA for a techology management role? Why would anyone hire a general practioner to do brain surgery?
You want to know the annoying thing? I didn't learn anything from MBA, no matter what I specialised in, that I couldn't read in text books. The useful stuff I write about above was learnt from entirely different books, by writting my own book, and most important from screwing up repeatedly in real life while I figured out how to get it right.
Doing an MBA, for me, was not a learning exercise, it was a marketing exercise. And as everyone who has done an MBA knows one of the keys to marketing is differentiation - that's why my resume now says I've completed an MBA specialising in technology management.
.oOo. Sent from my BlackBerry www.ClarkeChing.com +44(0)7920114893