The 2nd most readable and useful book I've ever read

 Last month I mentioned what looked to be a most promising new book Made to Stick, by Chip and Dan Heath .  Chip very kindly sent me a gallery copy, which I've just finished.  I'm happy to report that the book is fantastic.

Hi Chip,

I received your book on Saturday morning and abandoned my wife and kids for the weekend, when safe, to read it.  Fantastic!  I genuinely think that this is the 2nd most readable and useful book I've read in my life.  The first was Goldratt's business novel "The Goal" which uses many of the ideas in your book - especially concrete and emotional stories, but your book is the one I need right now.

I'm currently 30+ chapters into my own Goldrattesque novel and your book has given me several ideas where I need to tweak the story. 

Thanks for the advance copy.  I've got a rather large email list of people who'll just love your ideas and I'm about to send out a note recommending they pre-order a copy. 

Thanks again,

Clarke

If you need to sell ideas to other people and make them stick then this is the book for you.  I suspect it will be 2007's Tipping Point.

p.s. the authors have just started a blog.