John Brothers has written a nice recommendation of Cialdini's audible lecture and then recommended how to use the influencing concepts when trying to sell agile. Nice effort John.
http://undefined.com/ia/2006/05/11/persuasion-and-agile-development/
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May 26, 2006
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What if your software development team's job was to make your business more money?
And, what if, by doing so, they started truly enjoying their work once again?
