1. According to the times, Procter and Gamble have developed a treatment that claims to “reduce the chance of developing a full-blown cold by up to 50 per cent if taken promptly at the first sign of symptoms and to cut symptoms by up to 40 per cent.”
Cool!
I’m impressed too by the healing power of a placebo:
“In a second trial on 400 volunteers, it was tested against naturally acquired colds. The volunteers were asked to start their treatment four times a day as soon as they experienced cold symptoms. Those using First Defense recovered in an average of 6.1 days, compared with 7.2 days for those using a placebo and 8.9 days for those taking no treatment. Although this is far from a cure, it is an improvement that may justify the £6.99 that the treatment will cost.”
That’s a about a third reduction for the treatment and a fifth reduction for the placebo.
2. And according to another article from the times ‘Supplements of “friendly bacteria” can reduce the duration of the common cold by nearly a quarter’.