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» Why did they do that - neuroeconomics from Knowledge Jolt with Jack
We've all seen examples where people make logically "dumb" decisions, and I have always used the "people are strange" explanation. Sure, there are aspects of fear and irrationality in nearly everything we do, but you always hope that logic wins out in... [Read More]
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This months Scientific American has an article on this same general subject:
How Animals Do Business
Humans and other animals share a heritage of economic tendencies--including cooperation, repayment of favors and resentment at being shortchanged
http://www.scientificamerican.com/article.cfm?chanID=sa006&colID=1&articleID=00045736-B9FA-1238-B9FA83414B7F00A7
Posted by: Brian Kennemer | March 29, 2005 at 07:02 AM