"Who should be the next CEO? I am the chairman of Future-Design Inc. Our $150M company is only 10 years old and moving ahead very fast. We sell innovative designs of lamps – for both homes and offices. Our products are truly unique. They are very functional – meaning the user gets the exact amount of light at the exact area he/she wishes. Then, our lamps are truly state of the art design. They catch the attention of any visitor by their elegant shape and give status to the office or home. Certainly we sell them with very high price tag. You can safely assume that at least 75% of our selling price is throughput".
This month's TOC update from toc-goldratt.com starts a series of "TOC Riddles", Facilitated by Eli Schragenheim. Should be interesting.